Senior graphic design, industrial design and packaging science students worked together in the interdisciplinary packaging design course to create innovative solutions for Wegmans Organic Yogurt and Premium Orange Juice. The criteria for the design process emphasized the buyer decision at the point of sale, in-home use, end of life considerations and overall sustainability.
Representatives from Wegmans and faculty selected four winning teams; two per category at a presentation on December 15 at Sustainability Hall at RIT. The packaging design course is a collaboration between Professors Lorrie Frear, Alex Lobos, and Karen Proctor.
Wegmans Organic Yogurt
Premium Orange Juice